More often than not, you’re targeting readers in the United States – but did you know that email reaches the inboxes of American subscribers only 76% of the time? According to research from Return Path, the United States has the second worst deliverability rate in the world (second only to Brazil).
What does this mean for you? Simple: There’s no better time to create a strategy to improve your email deliverability. To help you figure out what you can do, I put together this two part series of action steps that you can implement today to ensure that your emails are actually reaching your prospects.
There seems to be a prevalent myth that, when it comes to GMOs, Monsanto, and related topics, there is an “information gap,” that is, that these issues simply haven’t been studied enough, or that they haven’t been studied in any truly comprehensive or long-term manner. The Internet has become a sort of “Wild West” when it comes to information: Anyone can publish anything they like. Sensational headlines trend. Dense scientific papers don’t. Conflicts of interest can be hard to identify. Charlatans, snake oil peddlers, quacks, and people who don’t realize that anecdotes don’t qualify as evidence, have free reign to produce articles that prey upon some of your deepest fears and appeal to the less-than-logical elements of the human brain, leading you to make potentially fatal decisions.
I have learned that it is easy to study for anatomy and chemistry classes.
It is easy to shadow physicians and volunteer in hospitals.
It is easy to get involved in extracurricular activities.
It is easy to practice the technical elements of medicine.
It is not easy, however, to care for patients.
No industry is immune to advances in technology – and far too many people learn this the hard way. Whether you’re looking to enhance your job security, climb the corporate ladder, or even make yourself a more competitive applicant in the hiring process, taking the time to future-proof yourself can have significant returns now and in the future.
There’s no question that the Department of Defense is an egregiously wasteful organization. Whether you’re looking at the big picture (like occupying a country for more than a decade for no good reason) or zooming in a bit (to local recruiting offices, individual projects, or even military advertising), there’s no shortage of waste to be found. In a country where 610,042 people are homeless, the outstanding student debt balance comes in at more than $1.2 trillion, more than 16 million children (22% of all children in the country) live in families with incomes below the federal poverty level, and millions of people can’t afford health insurance, surely there is no shortage of worthy causes for taxpayer dollars. However, the Department of Defense is seemingly unconcerned about education and child poverty – because it continues to burn taxpayer dollars in some of the most outlandish ways possible.
During the CNN Republican Debate, Donald Trump made two claims about the safety of vaccines — specifically, that vaccines cause autism and that it would be safer to spread vaccines out over longer periods of time. In this post, I will evaluate those claims by reviewing published scientific data and information from credible health organizations.
How do you know whether the dream you’re pursuing is your own? Throughout our lives, our goals and desires are strongly influenced by those around us. It is true that not a single one of us becomes who we are in isolation – we are shaped and molded by our experiences with our friends and family, our teachers and bosses, and even strangers with which we chat at a coffee shop. While we always seek to satisfy the expectations of those we love and to walk in the shoes of those we respect, it is important not to lose yourself in the process.
In Resource Wars, Michael Klare presents a series of powerful claims that revolve around the idea that Earth’s strategic resources (oil, water, timber, etc.) are both limited and necessary to the survival of nations – particularly the industrialized superpowers. The intersection of the value of these resources and their scarcity is a prescription for global armed conflict. Klare […]
Welcome to the first post in my new series “Macroeconomic Tidbits” – a collection of short posts featuring introductions to important macroeconomic concepts. Even if you don’t consider yourself to be someone with an explicit interest in economics, you’ll find it hard to escape the subject as economic forces and policies play multiple roles in […]
Recently, a new product titled “foc.us” has been released onto the market as a device designed to ‘overclock your brain,’ ‘increase the plasticity of your brain,’ and ‘make your synapses fire faster.’ The device uses a process called transcranial Direct Current Stimulation (tDCS) to allegedly achieve these results. While I maintain an intense interest in transhumanism and emerging technologies, I simultaneously fight pseudoscience, dangerous and/or untested devices, and the manipulation of consumers. I’m skeptical of new products. As I explored the foc.us website, I found almost no information to alleviate my concerns and, as a result, decided to do some research into the product’s claims.